If I was a famous author I would publish a book with ten different endings which all went to print with varying degrees of rarity, but not tell the fans about it so that I could watch their confusion as they disagree over how the story ended. Then when they figured it out I would ‘come clean’, telling them that I had released eleven alternate endings and watch them panic again as they all try to find the last ending.
This is perfect.
First, I love Tumblr and want to keep loving it. And yes, it is immediately terrifying to hear that Yahoo (which, from a lot of our perspectives, is a laughably backwards and culturally irrelevant company) is going to own Tumblr. I sympathize.
But there are a number of circumstances in which…